• Data-driven Insights
    Marketing insights and analytics that impact customer decision-making
  • The Science of Motivation
    Create great marketing by combining the best research and
    analytics expertise on products, brands, and human behaviors

Great marketing insight uncovers not just what matters to people, but what to do about it. We approach every problem with a future focus, whether creating optimal new product concepts, segmenting and targeting the market, or developing breakthrough communications. Our advanced analytics approaches combine research data with fast-growing digital data to deliver predictive insights and marketing tools that impact business outcomes.

We help brands build relationships that matter. Our Engager analytics framework is a validated approach that uses custom insights to drive clear actions to grow and predict future sales. Long-term growth comes from solid brand marketing. We help guide brand strategy and tactics through modeling brand equity, optimizing messaging and positioning, and maximizing ROI with marketing effectiveness models.

We apply the latest social and brain science advances to marketing science. With Emotive, we grow brands through product optimization while providing emotional insights to inform a winning communication strategy and creative development. With Frame, we leverage instinctive behaviors to develop optimal messaging strategy. With Predict, we drive business outcomes though software that leverages data of all kinds to create a strategic market simulation laboratory.

You’ve probably already seen our work without knowing it. For 20+ years we have been the analytics experts behind the scenes of some of the largest research companies in the world, tackling their most important and difficult studies. Our people have dozens of peer-reviewed books, publications, and industry awards. In addition to being analytics experts, we are pioneers in assessing how brands can communicate their offerings to motivate customers by connecting with their non-conscious and deeply-held emotions.

3 Things About the Modellers

What makes The Modellers unique


Our Clients

We are proud to work with these great companies and many more.




What We Offer

The Modellers combined with Hall & Partners to create a one-stop shop for world class insights on brand, products, media, messaging and more.



PEOPLE
Segmentation and targeting
Customer experience and loyalty

BRAND
Brand tracking and positioning

PRODUCT
Product and line optimization
New concept development

PRICE
Price optimization, willingness to pay

MEDIA & MESSAGE
Marketing & media mix ROI
Creative and messaging development
Ad tracking and testing

CHANNEL
Customer decision journey


Our Team


Matt MaddenManaging Partner

Kristy Olaveson AllenPartner -Salt Lake City

Steve CooleyPartner - West Coast

Todd TrautzPartner - East Coast

Gary ParilisHead of Marketing Science

Contact Us

Get in Touch

Email or call to start a discussion about your next project or to get a demo of how our capabilities and software can help you


The Office

  • Address: 6995 Union Park Ctr. Midvale, UT United States
  • Phone: (801) 290-3800
  • Email: info@TheModellers.com

Business Hours

  • Monday - Friday - 8am to 6pm
  • Saturday - Closed
  • Sunday - Closed